Should you use postcards in your marketing efforts, and what considerations should go postcard printing?
Here are a few ideas we gathered.
The first one is from binji.com.
Postcard printing is a great option for many small businesses searching for different options for advertisement. Postcard printing can become costly if the small business does not take in consideration the cost for ink required to provide a quality product, paper supply, the market they would like to advertise with, and the ability to provide a quality advertisement to the consumer. A postcard is a compact advertising option that allows the flexibility of mailing options with a dynamic affect.
Condensing information to fit the format of a postcard is often the tricky part of printing a postcard for advertisement. Many businesses choose to promote their basic, popular or recent promotion information on their postcard. Marketing companies often offer suggestions or the creation of a mock postcard, providing the business with a glimpse of what the consumer may see when they read their postcard.
Ink can become costly and may be a deciding factor in postcard printing. The use of many colors or even the extensive use of black or white with a detailed graphic can drain a printer very quickly. Ink conservation options may start with the printing method settings on the printer and follow through with the quality of the graphic they choose to use. Businesses are encouraged to consider using important information over visual effects.
The paper used to print postcards has many differences from the usual paper required to print a flyer or even a poster. Often the paper used to print a postcard is much thicker and comes in a variety of finishes. The business is able to choose the type of finish or the size of the paper used for postcard printing to provide an insight in the effect they would like to create.
Printing postcards for one neighborhood may require the business to order sufficiently more postcards than the budget may allow. Centralizing the business’s consumers or marketing blitz may be the solution. Careful planning of offering postcards to homes closest to the business and branching outwards as the business progresses may allow the business time to view the consumer expression of their postcard advertisement.
Print companies can offer the ultimate solution to postcard printing to any business due to their supply. The printing company can offer low rates and high quality at a fixed amount for the business based on the information the business chooses to include on the postcard, the graphic content, color usage, and the size of the postcard. Businesses will find this option is a better choice because they are able to have the print company reproduce the postcard at a cheap rate if they run out of postcards.
Another one from ezinemark.com.
Over the years, it has been proven that postcard campaigns are effective and cost-efficient sales tool. For this reason, these cards are now a preferred marketing method by many business owners looking for a way to attain a high return on investment.
However, carrying out the perfect postcard campaign takes a lot of careful preparation and hard work. The design process though can be speedy and simple when you follow the following tips.
Setting up goals. The first step to painless postcard design is to determine your goals. Of course, you can just say you want to generate more sales or increase profit, but for a more effective campaign, you need to break your goals into stages. For instance, the first stage is to encourage prospective customers to look at your postcards. Then, your second goal is to sell your product. Your third goal is to create a brand for your business and your product. Finally, your ultimate goal is to boost your sales.
Targeting your market. After you have set up your goals, your next step is to define your target market. Who are your target customers? Why are they your target audience? After you have determined your market, you need to generate a well-defined mailing list based on their demographics.
Provide an irresistible offer. After you have grabbed the attention of your target audience, it is now time to encourage them to take the next step, which is to purchase your offerings. The easiest way to do this is to provide an incredible offer on your card.
Keep in mind that your customers have a need, and you have a solution to it. Be sure to consider your offer effectively. You don’t actually have to close a sale in your postcard printing. Your goal is to entice people to contact you in order to learn more about your offerings. Most postcard campaigns today offer something free in order to get customers. This can include a helpful guide, free consultation, free item, or anything that has value to your customers. These offerings can promote your ideas, which you can use to market your products and services.
Customize your cards. If possible, personalize your cards. You can print each of your customer’s names in the cards to make it more personal and them within your sales pitch. This will make your target customers feel more valued; thus, encourage them to check out your offerings. If you have enough budget you can consider customizing the design of your card. You can use your own photo and image, stylish font, and colors. This will make it easier for you to create your own identity.
Track your campaign. It is important that you track your campaign responses. The data you will gather will help you fine-tune your future campaigns. Also, be sure to follow up with your customers. This is especially important if your objective is to gather contact details rather than make a sale.
It is important to remember that when it comes to postcard marketing, you need to do it continuously. Once is not enough to make your point. So, be sure to continue your direct mail postcard marketing efforts to gather more and more customers throughout time. That will surely prove your point and make your business known to your target market.
In a sea of digital marketing, it is nice to note that postcard marketing can still be an effective means to reach your target audience!